Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Publicado en línea: 16 jun 2022

Páginas: 154 - 166

Recibido: 18 feb 2022

Aceptado: 11 may 2022

DOI: https://doi.org/10.2478/mdke-2022-0011

Palabras clave

internal marketing communication, internal marketing communication tools, Industry 4.0, McKinsey 7S analysis, CSR, Code of Ethics, shared values

© 2022 Jakub Michulek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.