[Adjani, M. I., & Satrya, A. (2020). Effects of internal communication to employer branding and employee retention mediated by employee engagement. In Proceedings of the 35th International Business Information Management Association (IBIMA) Conference (pp. 18015-18027). IBIMA.]Search in Google Scholar
[Al Samman, A. M., & Mohamaed, A. T. I. (2020). The mediating role of job satisfaction and affective commitment in the relationship between internal marketing practices and customer orientation. International Journal of Organizational Analysis, 29(4), 847-872. https://doi.org/10.1108/IJOA-06-2020-2254]Search in Google Scholar
[Araujo, M., & Miranda, S. (2020). Multidisciplinarity in internal communication and the challenges ahead. Corporate Communications: An International Journal, 26(1), 107-123. https://doi.org/10.1108/CCIJ-01-2020-0012]Search in Google Scholar
[Barykin, S., Kalinina, O., Aleksandrov, I., Konnikov, E., Yadiki, V., & Draganov, M. (2020). Personnel management digital model based on the social profiles’ analysis. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 1-20. https://doi.org/10.3390/joitmc6040152]Search in Google Scholar
[Chen, Q., Huang, R., Pak, K. Y., & Hou, B. (2020). Internal marketing, employee satisfaction and cultural congruence of Gulf airlines. Tourism Review, 76(6), 1214-1227. https://doi.org/10.1108/TR-06-2019-0266]Search in Google Scholar
[De Bruin, L., Roberts-Lombard, M., & De Meyer-Heydenrych, C. (2020). Internal marketing, service quality and perceived customer satisfaction: an Islamic banking perspective. Journal of Islamic Marketing, 12(1), 199-224. https://doi.org/10.1108/JIMA-09-2019-0185]Search in Google Scholar
[Finney, S. (2011). Stakeholder perspective on internal marketing communication: an ERP implementation case study. Business Process Management Journal, 17(2), 311-331. https://doi.org/10.1108/14637151111122365]Search in Google Scholar
[Guo, D., Li, M., Lyu, Z., Kang, K., Wu, W., Zhong, R. Y., & Huang, G. Q. (2021). Synchroperation in industry 4.0 manufacturing. International Journal of Production Economics, 238, 108171. https://doi.org/10.1016/j.ijpe.2021.108171]Search in Google Scholar
[Gwinji, W. A., Chiliya, N., Chuchu, T., & Ndoro, T., (2020). An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms. African Journal of Business and Economic Research, 15(1), 183-200.10.31920/1750-4562/2020/15n1a8]Search in Google Scholar
[Hola, J., & Pikhart, M. (2014). The implementation of internal communication system as a way to company efficiency. Ekonomie a Management, 17(2), 161-169. https://doi.org/10.15240/tul/001/2014-2-012]Search in Google Scholar
[Huang, Y. T. (2020). Internal marketing and internal customer: a review, reconceptualization, and extension. Journal of Relationship Marketing, 19(3), 165-181. https://doi.org/10.1080/15332667.2019.1664873]Search in Google Scholar
[Jakubiec, M. (2019). The importance of internal communication for management of an organisation. Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, 134(1), 47-62. https://doi.org/10.29119/1641-3466.2019.134.4]Search in Google Scholar
[Kanki, B. G. (2010). Communication and crew resource management. In B. G. Kanki, R. L. Helmeich & J. Anca (Eds.), Crew resource management (2nd ed., pp. 103-137). Academic Press. https://doi.org/10.1016/B978-0-12-374946-8.10004-4]Search in Google Scholar
[Kocaoglu, B., & Demir, E. (2019). The use of McKinsey’s 7S framework as a strategic planning and economic assessment tool in the process of digital transformation, Pressacademia, 9(25), 14-119. http://doi.org/10.17261/Pressacademia.2019.1078]Search in Google Scholar
[Krizanova, A., & Gajanova, Ľ. (2016). The importance of CSR implementation. CBU International Conference Proceedings, 4, 515-519. https://doi.org/10.12955/cbup.v4.807]Search in Google Scholar
[Krizanova, A., Lăzăroiu, G., Gajanova, L., Kliestikova, J., Nadanyiova, M., & Moravcikova, D. (2019). The effectiveness of marketing communication and importance of its evaluation in an online environment. Sustainability, 11(24), 7016. https://doi.org/10.3390/su11247016]Search in Google Scholar
[Lambovska, M., Sardinha, B., & Belas, J. (2021). Impact of COVID-19 pandemic on the youth unemployment in the European Union. Ekonomicko-Manazerske Spektrum, 15(1), 55-63. https://doi.org/10.26552/ems.2021.1.55-63]Search in Google Scholar
[Lasi, H., Fettke, P., Kemper, H. G., Feld, T., & Hoffmann, M. (2014). Industry 4.0. Business & Information Systems Engineering, 6(4), 239-242. https://doi.org/10.1007/s11576-014-0424-4]Search in Google Scholar
[Lindgreen, A., & Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1), 1-7. https://doi.org/10.1111/j.1468-2370.2009.00277.x]Search in Google Scholar
[Liu, H. (2020). Research on library data management reform: discussion on McKinsey 7S System Thinking Model. In Proceedings of the 6th International Conference on Information Management (ICIM) (pp. 295-298). IEEE. https://doi.org/10.1109/ICIM49319.2020.244714]Search in Google Scholar
[Majerova, J., Gajanova, L., Nadanyiova, M., & Kolnhofer Derecskei, A. (2021). Intrinsic motivation sources as pillars of sustainable internal marketing communication in turbulent post-pandemic times. Sustainability, 13(16), 8799. https://doi.org/10.3390/su13168799]Search in Google Scholar
[Manoli, A. E., & Hodgkinson, I. R. (2021). Exploring internal organisational communication dynamics in the professional football industry. European Journal of Marketing, 55(11), 2894-2916. https://doi.org/10.1108/EJM-05-2019-0422]Search in Google Scholar
[Michulek, J. (2021). Internal marketing communication of the global company in Slovak Republic. In SHS Web of Conferences (Vol. 129). EDP Sciences. https://doi.org/10.1051/shsconf/202112902011]Search in Google Scholar
[Muneeb, D., Tehseen, S., Amin, M., Kader, F., & Latif, K. F. (2020). Internal marketing strategies in United Arab Emirates higher education. Journal of Enterprise Information Management, 34(6), 1798-1820. https://doi.org/10.1108/JEIM-03-2020-0105]Search in Google Scholar
[Nadanyiova, M., & Gajanova, L. (2020). The impact of corporate social responsibility on brand loyalty in the process of globalization. In SHS Web of Conferences (Vol. 74, p. 04017). EDP Sciences. https://doi.org/10.1051/shsconf/20207404017]Search in Google Scholar
[Onyeator, I., & Okpara, N. (2019). Human communication in a digital age: perspectives on interpersonal communication in the family. New Media and Mass Communication, 78(1), 35-45. https://doi.org/10.7176/NMMC]Search in Google Scholar
[Scharf, E. R., Gomes, G., & Huck, N. K. (2020). Internal marketing in Brazilian credit cooperative. REMark, 19(4), 809. https://doi.org/10.5585/remark.v19i4.16122]Search in Google Scholar
[Svabova, L., Metzker, Z., & Tomasz, P. (2020). Development of unemployment in Slovakia in the context of the COVID-19 pandemic, Ekonomicko-Manazerske Spektrum, 14(2), 114-123. https://doi.org/10.26552/ems.2020.2.114-123]Search in Google Scholar
[Tabataba’i, A. (2011). A McKinsey 7S model-based framework for ERP readiness assessment. International Journal of Enterprise Information Systems, 7(4), 23-63. https://doi.org/10.4018/jeis.2011100103]Search in Google Scholar
[Vercic, A. T., Vercic, D., & Sriramesh, K. (2012). Internal communication: definition, parameters, and the future. Public Relations Review, 38(2), 223-230. https://doi.org/10.1016/j.pubrev.2011.12.019]Search in Google Scholar
[Vercic, A. T., Coric, D. S., & Vokic, N. P. (2021). Measuring internal communication satisfaction: validating the internal communication satisfaction questionnaire. Corporate Communications: An International Journal, 26(3), 589-604. https://doi.org/10.1108/CCIJ-01-2021-0006]Search in Google Scholar
[Vos, M., & Schoemaker, H. (2011). Integrated communication: concern, internal and marketing communication (4th ed.). Eleven International Publishing.]Search in Google Scholar
[Walz, J.T. (2006). The John Adair Handbook of Management and Leadership. Leadership & Organization Development Journal, 27(3), 235-236. https://doi.org/10.1108/01437730610657749]Search in Google Scholar
[Yu, Q., Barnes, B. R., & Ye, Y. (2020). Investigating internal market orientation: is context relevant? Qualitative Market Research: An International Journal, 23(3), 523-539. https://doi.org/10.1108/QMR-12-2017-0159]Search in Google Scholar
[Zeman, Z., & Bogdan, A. (2019). Marketing strategy and building brand value on the Hungarian market. Ekonomicko-Manazerske Spektrum, 13(2), 1-9. https://doi.org/10.26552/ems.2019.2.1-9]Search in Google Scholar
[Zhang, Y., Zhang, J., & Liu, C. (2022). Motives for employees communicate positive electronic word of mouth (eWOM) on social network sites: exploring moderating mechanisms. Australasian Marketing Journal, 30(1), 60-73. https://doi.org/10.1177/1839334921999475]Search in Google Scholar