Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Published Online: Jun 16, 2022

Page range: 154 - 166

Received: Feb 18, 2022

Accepted: May 11, 2022

DOI: https://doi.org/10.2478/mdke-2022-0011

Keywords

internal marketing communication, internal marketing communication tools, Industry 4.0, McKinsey 7S analysis, CSR, Code of Ethics, shared values

© 2022 Jakub Michulek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.