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Beyond the call of duty: Reimagining military service through hero narratives in the US Army’s ‘The Calling’ campaign


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Fig. 1:

Avengers posters and ‘The Calling’ poster.
Avengers posters and ‘The Calling’ poster.

Fig. 2:

Google Ngram Index.
Google Ngram Index.

Erwin Panofsky’s three-level framework of iconographic analysis.6

Object of interpretation Act of interpretation
I – Primary or natural subject matter – (A) factual, (B) expressional – constituting the world of artistic motifs. Pre-iconographical description (and pseudo-formal analysis).
II – Secondary or conventional subject matter, constituting the world of images, stories and allegories. Iconographical analysis in the narrower sense of the word.
III – Intrinsic meaning, or consent, constituting the world of ‘symbolical’ values. Iconographical interpretation in a deeper sense (Iconographical synthesis).
eISSN:
1799-3350
Idioma:
Inglés
Calendario de la edición:
Volume Open
Temas de la revista:
History, Topics in History, Military History, Social Sciences, Political Science, Military Policy