<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial generation when choosing a future job are identified. A detailed analysis of the strengths and weaknesses of banks as employers has been carried out, and advice for image improvement has been formulated, aimed at the young audiences of potential bank employees. It was proven that banks should build not only an effective PR campaign to create a powerful image of a reliable employer, but at the same time they should establish a reliable system to counteract unfair competition, ultimately aimed at destabilizing financial institutions, which are most sensitive to image problems.</p></abstract>

The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial generation when choosing a future job are identified. A detailed analysis of the strengths and weaknesses of banks as employers has been carried out, and advice for image improvement has been formulated, aimed at the young audiences of potential bank employees. It was proven that banks should build not only an effective PR campaign to create a powerful image of a reliable employer, but at the same time they should establish a reliable system to counteract unfair competition, ultimately aimed at destabilizing financial institutions, which are most sensitive to image problems.

Adjusting Bank Recruitment to the Specifics of the Millennial Generation as Conditions of Attractiveness Decline for Employment in the Banking Sector

Financial Internet Quarterly

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial...

Adjusting Bank Recruitment to the Specifics of the Millennial Generation as Conditions of Attractiveness Decline for Employment in the Banking Sector

Publicado en línea: 31 dic 2019

Páginas: 73 - 82

Recibido: 02 jun 2019

Aceptado: 12 dic 2019

DOI: https://doi.org/10.2478/fiqf-2019-0029

Palabras clave
corporate culture, employer image, value system, generation theory, generation Z, social capital, management style, job enlargement, job enrichment

© 2019 Volodymyr Momot et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Adjusting Bank Recruitment to the Specifics of the Millennial Generation as Conditions of Attractiveness Decline for Employment in the Banking Sector

Publicado en línea: 31 dic 2019

Páginas: 73 - 82

Recibido: 02 jun 2019

Aceptado: 12 dic 2019

DOI: https://doi.org/10.2478/fiqf-2019-0029

Palabras clavecorporate culture, employer image, value system, generation theory, generation Z, social capital, management style, job enlargement, job enrichment

© 2019 Volodymyr Momot et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
corporate culture, employer image, value system, generation theory, generation Z, social capital, management style, job enlargement, job enrichment