<abstract xmlns="http://www.w3.org/1999/xhtml">
Sales growth is essential for an enterprise’s survival and financial growth. If an enterprise manages to achieve sales growth, its expansion can be accomplished. However, does sales growth always have only positive effects? If the enterprise is not collecting enough cash, it can miss a payment on its debt, triggering a series of events that can lead to its insolvency. The goal of the paper is to explore the relationship between an enterprise's sales growth and its insolvency. The relationship is tested empirically on the data set of 4271 SMEs in Croatia. The results confirmed that there is a relationship between sales growth and insolvency. Better indicators exist with solvent and growing SMEs than with insolvent and non-growing. Results have also shown that high growth can be at the same time a high risk. The paper contributes to a deeper understanding of the relationship between sales growth and insolvency and empirically demonstrates that sales growth over 200% per year induces the highest probability of insolvency compared to other lower levels of growth.
</abstract>

What is the Relationship Between Sales Growth and Insolvency Risk?

<abstract xmlns="http://www.w3.org/1999/xhtml">
Higher education (HE) is a significant factor in a country’s economic prosperity and plays a vital role in addressing sustainability issues and actively promoting sustainable development. While many EU member countries have well-developed education systems in terms of rankings and SDGs’ attainment, little is known about the progress of other European countries. The goal of this research is to estimate the efficiency of higher education in the attainment of Sustainable Development Goals (SDGs) in 40 European countries. The method used to estimate efficiency is Data Envelopment Analysis (DEA) with output-orientation and variable returns to scale approach. In the final model specification, two input variables and one output variable are used. Results indicate that the average technical efficiency of the 40 European countries is relatively high and equal to 0.94. Nine countries emerge as fully efficient in achieving SDG 4 with a coefficient equal to 1. The four largest higher education systems achieved an above-average efficiency score of 0.97 or higher. Six countries are recognized as the worst performing. However, more analysis is necessary to examine the sources of inefficiency in the worst-performing countries. Due to specific data limitations indicated in this research, it remains a challenge to evaluate the precise impact of higher education and its contribution to SDGs.
</abstract>

Sustainable Development Goals and Higher Education: An Efficiency Analysis

<abstract xmlns="http://www.w3.org/1999/xhtml">
The purpose of this paper is to determine the relation between a company’s indebtedness and its value. We used a sample of 20 North Macedonian companies, listed on the Macedonian Stock Exchange (MSE) mandatory listing, and the data for 6 years’ time span. In the paper, we use Panel Data models (Pooled OLS regression, Fixed and Random Effects models) to estimate the relation between debt financing and the company’s value measured by return on assets (ROA) and Tobin’s Q. According to the results of short-term debt has a statistically significant and negative impact, while the return on investments in human capital (HCROI), company’s size and current ratio have a positive and statistically significant impact on the ROA. When investigating the impact of indebtedness on a company’s value measured by Tobin’s Q, short-term and long-term debt have positive and statistically significant effects. Our research suggests that while debt increases a company’s indicators for market performance, it also decreases the company’s accounting operating performance. Therefore, when analyzing a company’s value, investors should be considering not only Tobin’s Q, which can be sometimes regarded as a market-to-book value ratio, but also to look at the fundamental ratios, such as ROA, ROE (return on equity) and EPS (earnings per share).
</abstract>

The Impact of Debt Financing on the Value of a Company: the Case of North Macedonian Companies

<abstract xmlns="http://www.w3.org/1999/xhtml">
Migrations of the resident population in Serbia, with the Western European countries as the main destination, have influenced remittances becoming an important source of income from abroad. Relevant economic literature, as well as the influential views expressed in the international financial institutions’ reports, indicate that remittances are a more stable type of inflow of funds from abroad to developing countries compared to other types of capital movements. In addition to the positive economic effects of remittances, they also play a significant role in the balance of payments deficit reduction. The subject of this research refers to the examination of the role of remittances in financing the current account deficit in Serbia. The research goal is to explore whether the importance of remittances as a factor in the balance of payments deficit reduction in Serbia increased in the period 2007-2021. The results of the research show that remittances have become an important factor in current account deficit reduction in Serbia during the observed period.
</abstract>

The Role of Remittances in Financing the Current Account Deficit: The Case of Serbia

<abstract xmlns="http://www.w3.org/1999/xhtml">
The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents from the Republic of Croatia. To test the hypotheses factor and regression analyses were used. The main findings of this research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b) the greater the frequency of involving multiple senses in the consumer-brand relationship, the more positive effect it has on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have a significant effect on brand perception. This research contributes to marketing and brand management literature by investigating importance of sensory marketing, more specifically number, perceived intensity, and frequency of sensory involvement on brand perception.
</abstract>

Exploring the Influence of Sensory Marketing on Brand Perception

<abstract xmlns="http://www.w3.org/1999/xhtml">

The purpose of this paper is to explore how the travel habits of Ukrainian tourists changed after the beginning of the 2022 war in Ukraine in comparison to the year 2021. The theoretical part of the paper discusses the impacts of war on tourism; in the empirical part, the secondary and the primary research on the Ukrainians’ travel habits before and during the war is performed. The research gives an insight into the frequency of travelling, planned spending on travel, ethnic dilemmas on travelling, and travel destinations. The research is essential in the context of war and post-war periods for understanding the psychological and behavioral effects, assessing economic consequences, addressing destination marketing and recovery efforts, and facilitating reconciliation and social integration. Research limitations include the scope and generalizability of the findings, self-reporting biases, causality and temporal issues, and limited timeframe and context.
</abstract>

Impacts of the 2022 War in Ukraine on the Travel Habits of Ukrainian Tourists

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Naše gospodarstvo/Our economy

 Naše gospodarstvo/Our economy – Journal of Contemporary Issues in Economics and Business (NGOE) is a quarterly, double-blind peer reviewed international scientific journal, focusing on economics and business sciences. Scientific articles and review papers provide new insights into the research topics of both disciplines. The journal aims to provide a venue for high quality theoretical and empirical articles that significantly contribute to the disciplines of economic and business sciences.   NGOE promotes particularly the publication of articles that address issues in the following areas of economics and business sciences: Business Economics, Economic Growth and Development, Economic Policy, Economic Theory, Econometrics and Statistics, Financial Economics, History of Economic Thought, International Economics, Labour Economics, Political Economy, Public Finance, Social Policy, Social Economics, Sustainable Economics, Accounting, Auditing, Banking and Finance, Change Management, Corporate Law, Corporate Social Responsibility, Crisis Management, Decision Making, Education Management, Entrepreneurship, Ethics in Business, Health Management, Human Resource Management, Information Management, Innovation Management, International Business, Logistics and Supply Chain Management, Marketing, Operations Management, Organizational Behaviour, Organizational Development, Portfolio Management, Product Development Management, Production Management, Project Management, Public Administration, Risk Management, Services Management, Strategic Management, Systems Theory, Taxation, Tourism Management, Sustainable Business.   Why Subscribe and Read   The articles published in NGOE aim to synthesise and integrate the advanced knowledge of economics and business research, to promote the enrichment and integration of ideas among the areas of economics and business sciences.   Why Submit   Published continuously since 1955, NGOE is moving towards higher publication standards and we have taken important steps towards reaching global readership. We maintain a rapid review and publication process. The double-blind peer review process takes between five and seven weeks on average.   Publication Charges   There is no article processing charges (APC) nor article submission charges.   Peer review process   The aim of the peer review process is to ensure that high-quality and original research is published. All articles published in the Journal of Contemporary Issues in Economics and Business Naše gospodarstvo/Our Economy (NGOE) are peer-reviewed and all papers submitted follow the procedure outlined below.   Initial paper evaluation   All papers submitted for publication consideration in NGOE are first evaluated by the Editor-in-Chief. Papers which fall outside the aims and scope of the journal or fail to meet the requirements of a scientific research will either be rejected at this initial point or returned to the author for revision. Papers are never accepted by the Editor-in-Chief without the reports of two reviewers, at least.   Plagiarism checking   Papers that pass the initial evaluation stage are subject to a similarity/plagiarism scanning by using a plagiarism screening program. Any paper with a similarity percentage (excluding references) greater than 25 % will be rejected. Manuscripts that pass the initial evaluation stage and have a similarity rate below 25 % proceed to the referee process. All submitted papers are subject to anti-plagiarism control in the iThenticate system.   Peer review   NGOE employs double-anonymous reviewing, where both the referee and author remain anonymous throughout the process.   Instructions for reviewers   The primary objective of the reviewer's evaluation is to provide sufficient and unambiguous answers to the following questions and also recommendations for possible changes and improvements to the paper:    does the title match the subject of the paper and does the subject of the paper correspond with the area of interest of the journal (according to "Aims and Scope"),   is the Abstract correct, i.e. short but presenting the main results of the researches and conclusions based on these results,   does the Introduction present the subject and the objective of the researches correctly,   are the implemented methods used properly and is the research material sufficient,   are the results described, analyzed, commented on and presented correctly, without repetitions of data in tables and diagrams,   is the discussion presented correctly, based on actual knowledge and with the use of properly chosen scientific literature (as recent as possible),   do the conclusions generalize the obtained results and provide recommendations, which are appropriately prepared on the basis of results and are not merely the repetition of those results,   does the paper introduce new and interesting information and does it have sufficient impact and add to the knowledge base.    The formal evaluation of the paper should include answers to the following questions:    whether the layout and contents of tables and graphs is readable and convenient for recipients   is the information in tables not repeated in graphs and vice versa,   are there no reservations about the length of the paper, its linguistic correctness, the method of citation of the literature and usage of units, etc.?    Reviewers' evaluation   Papers are sent to at least two reviewers assigned by the Editor-in-Chief or Co-editor. The reviewers are chosen according to their expertise. Reviewers are asked to evaluate the manuscript’s originality, methodology, contribution to the literature, presentation of results and support for the conclusions, and appropriate referencing of previous relevant studies. Reviewers may either recommend accepting the manuscript, rejecting the manuscript or may require a revision for content and/or technical issues. When making a final recommendation, the reviewers should clearly state whether the paper is suitable for publication in journal. In the case of a positive answer, the reviewers indicate whether:    it might be accepted without changes,   it might be accepted after minor changes, suggested by the reviewer in the manuscript or in his/her opinion,   it might be accepted after major changes (please indicate them).    The detailed evaluation criteria are outlined in the Paper Review Form.If the reviews are positive they are sent for the reviews to the corresponding author. For a paper to be accepted for publication, two positive reviews are required. In case one reviewer's report is negative while the other is positive, the paper is forwarded to a third reviewer for additional evaluation. When a revision is required by the reviewer, the author(s) are to consider the critical observations and suggestions offered by the referees, and a revised paper should be submitted within a set deadline, otherwise it will be assumed to have been withdrawn. Reviewers may request more than one revision of a paper.   Final evaluation   Based on the corrected versions of the paper and the answers to the reviews the Editors take the final decision as to whether to publish the paper or not.Proofs are sent to the corresponding author and should be returned within the set deadline.Every year a list of Reviewers collaborating with the Editors of the NGOE is shown on the Journal's website when all four issues of the journal have been sent to print.   The data on society or institution responsible for the journal and the country where it is based:   University of Maribor, Faculty of Economics and Business, Slovenia     Publication Frequency   NGOE is published quarterly.   Plagiarism Prevention Policy   Original unpublished scientific papers which have not been submitted for publication elsewhere can be submitted to NGOE. The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.   Archiving   Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections. 