7 Artikel
Research Article
Uneingeschränkter Zugang | 17. Sept. 2023
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
und Uneingeschränkter Zugang | 17. Sept. 2023
Digital Transformation in Health Care and Its Marketing Dimension
Uneingeschränkter Zugang | 17. Sept. 2023
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
und Uneingeschränkter Zugang | 17. Sept. 2023
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Uneingeschränkter Zugang | 17. Sept. 2023
The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Uneingeschränkter Zugang | 17. Sept. 2023
Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Uneingeschränkter Zugang | 17. Sept. 2023
New Product Development from the Perspective of Creating a Competitive Advantage
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