[Baxter, P., & Jack, S. (2008) Qualitative case study methodology: Study design and implementation for novice researchers. The qualitative report, 13(4), 544-559.]Search in Google Scholar
[Boches, E. (2011) Three ways to look at Benetton: the cause, the creative, the controversy, Creativity Unbound. Retrieved from http://edwardboches.com/three-ways-to-lookat-benetton-the-cause-the-creative-the-controversy.]Search in Google Scholar
[Bogerson, J.L., Schroeder, J.E., Magnusson M.E., Magnusson F. (2009) Corporate communication, ethics, and operational identity: a case study of Benetton, Journal of Business Ethics 183(3), 209-223.10.1111/j.1467-8608.2009.01558.x]Search in Google Scholar
[Del Rosario, R.J. Ethics of Advertising- Unhate: Is it Possible?, Retrieved in January (2016) from: http://www.scribd.com/doc/170706721/Ethics-of-Advertising.]Search in Google Scholar
[Fombrun, C.J. (1996) Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston.]Search in Google Scholar
[Ganesan, S. (2002) Benetton Group: Unconventional Advertising. Global CEO. Retrieved in June 2016 from: http://teach.beaverton.k12.or.us/~emily_ramberg/FOV1-0006F6A0/FOV1-0008BE28/Benetton%20Article.PDF.]Search in Google Scholar
[Giroux, H.A. (1994) Benetton's “World without Borders”: Buying Social Change, New York: Routledge.]Search in Google Scholar
[Halvadia, N. Patel, V. & Patel, S. (2011) Shock advertising and its impact, International Journal of Sales and Marketing Management, 1(1), 30-36.]Search in Google Scholar
[Haug, W. (1986) Critique of commodity aesthetics: appearance, sexuality and advertising in capitalist society, Minneapolis University of Minnesota Press]Search in Google Scholar
[Gulati, R., Huffman, S., Neilson, G. (2002) The Barista Principle - Starbucks and the Rise of Relational Capital, Strategy and Leadership, Retrieved in January 2018 from: https://www.strategy-business.com/article/20534?gko=582b3.]Search in Google Scholar
[Jobber, D., Fahy, J. (2009) Foundations of Marketing, Third Edition, MCGraw-Hill. ]Search in Google Scholar
[Kellner, D. (1989) Critical theory, Marxism and modernity, Baltimore, John Hopkins University Press.10.56021/9780801839139]Search in Google Scholar
[Kotler, Ph. (2005) Principles of Marketing, Financial Times Prentice Hall]Search in Google Scholar
[Murray, R. (2011) "Benetton yanks smooching Pope ad from Unhate campaign after Vatican threatened legal action." New York Daily News. Retrieved in January 2018: http://www.nydailynews.com/life-style/fashion/benetton-yanks-smooching-popead-unhate-campaign-vatican-threatened-legal-action-article-1.979430.]Search in Google Scholar
[Pickton, D., Broderick, A. (2005) Integrated Marketing Communications, Second Edition, Prentice Hall.]Search in Google Scholar
[Van Riel, Cees B.M., Fombrun, Charles J. (2007) Essentials Of Corporate Communication,Abingdon & New York: Routledge.10.4324/9780203390931]Search in Google Scholar
[Rodriguez, M. (2011) Benetton's unhate campaign misses its mark. Retrieved in June 2017 from: http://lorriewalkerpr.com/2011/12/benettons-unhate-campaign-misses-itsmark/.]Search in Google Scholar
[Thomas, C. (2012) Tag Archives: United Colors of Benetton. Retrieved in June 2017 from: http://contingentoncool.wordpress.com/tag/united-colors-of-benetton/.]Search in Google Scholar
[Tinic, Serra A. (1997) United Colors and United Meanings: Benetton and the Commodification of Social Issues, Journal of Communication 47(3), 3-25.10.1111/j.1460-2466.1997.tb02714.x]Search in Google Scholar
[Anand, T. (2011) Benetton’s shock treatment works, say creatives. Retrieved in January 2018 from: http://www.mxmindia.com/2011/11/benetton-%E2%80%93-the-kissthat-didn%E2%80%99t-work/.]Search in Google Scholar
