Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka
, , und | 30. Sept. 2021
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Article Category: Empirical Paper
Online veröffentlicht: 30. Sept. 2021
Seitenbereich: 209 - 219
Eingereicht: 22. Apr. 2021
Akzeptiert: 31. Juli 2021
DOI: https://doi.org/10.2478/ijme-2021-0019
Schlüsselwörter
© 2021 Anna Maria Nikodemska-Wołowik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The COVID-19 cases in the four countries (in December 2020)
| Numbers of people infected/population | 1,413,935/128,932,753 | 86.576/206,139,589 | 1,281,414/37,846,611 | 42,702/21,413,249 |
| Percentage of the population | 1.10% | 0.04% | 3.39% | 0.20% |
| Numbers of deaths | 124 897 | 1 278 | 2 8019 | 199 |
Statistically significant differences in reasons for changing consumer habits across the researched countries (boldface)
| 13.734 | 3 | ||
| Being against waste | 4.305 | 3 | 0.230 |
| Natural environment protection | 7.302 | 3 | 0.063 |
| 9.578 | 3 | ||
| Fear from being infected | 1.538 | 3 | 0.674 |
| Fun of do-it-yourself tasks | 4.051 | 3 | 0.256 |
| 13.531 | 3 | ||
| 43.436 | 3 | ||
| Finding out, how many goods were wasted at home before | 0.213 | 3 | 0.975 |
| Other people do this, so it makes sense | 2.893 | 3 | 0.408 |
Statistically significant differences in shopping habits during the pandemic across the researched countries (boldface)
| Search for bargains more intensely | 1.355 | 3 | 0.716 |
| Purchase generally less but better quality | 0.274 | 3 | 0.965 |
| An exact shopping list prepared | 3.641 | 3 | 0.303 |
| Impulse purchases reduced | 4.171 | 3 | 0.244 |
| 26.012 | 3 | ||
| Purchase generally less but better quality | 4.979 | 3 | 0.173 |
| An exact shopping list prepared | 5.482 | 3 | 0.140 |
| Impulse purchases reduced | 0.102 | 3 | 0.992 |
| 17.152 | 3 | ||
| Purchase generally less but better quality | 3.010 | 3 | 0.390 |
| An exact shopping list prepared | 2.381 | 3 | 0.497 |
| Impulse purchases reduced | 4.428 | 3 | 0.219 |
| 24.754 | 3 | ||
| 14.899 | 3 | ||
| An exact shopping list prepared | 1.865 | 3 | 0.601 |
| Impulse purchases reduced | 3.961 | 3 | 0.266 |
Statistically significant differences in recommending behaviors to others across the researched countries (boldface)
| Compare the offer in the internet | 2.471 | 3 | 0.481 |
| Look for other reliable users’ opinions | 0.725 | 3 | 0.867 |
| Try to reuse some of your used goods or their parts to do something creative | 1.949 | 3 | 0.583 |
| 8.049 | 3 | ||
| 10.379 | 3 |