Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka

The COVID-19 cases in the four countries (in December 2020)

	Mexico	Nigeria	Poland	Sri Lanka
Numbers of people infected/population	1,413,935/128,932,753	86.576/206,139,589	1,281,414/37,846,611	42,702/21,413,249
Percentage of the population	1.10%	0.04%	3.39%	0.20%
Numbers of deaths	124 897	1 278	2 8019	199

Statistically significant differences in reasons for changing consumer habits across the researched countries (boldface)

Items	H Kruskal–Wallis	df	p
Financial austerity	13.734	3	0.003*
Being against waste	4.305	3	0.230
Natural environment protection	7.302	3	0.063
Being responsible for family	9.578	3	0.023*
Fear from being infected	1.538	3	0.674
Fun of do-it-yourself tasks	4.051	3	0.256
Personal satisfaction with being a rational consumer	13.531	3	0.004*
Saving money for the time after the lock-down	43.436	3	0.000*
Finding out, how many goods were wasted at home before	0.213	3	0.975
Other people do this, so it makes sense	2.893	3	0.408

Statistically significant differences in shopping habits during the pandemic across the researched countries (boldface)

Items	H Kruskal–Wallis	df	p
Current online
Search for bargains more intensely	1.355	3	0.716
Purchase generally less but better quality	0.274	3	0.965
An exact shopping list prepared	3.641	3	0.303
Impulse purchases reduced	4.171	3	0.244
Future online
Search for bargains more intensely	26.012	3	0.000*
Purchase generally less but better quality	4.979	3	0.173
An exact shopping list prepared	5.482	3	0.140
Impulse purchases reduced	0.102	3	0.992
Current stationary
Search for bargains more intensely	17.152	3	0.001*
Purchase generally less but better quality	3.010	3	0.390
An exact shopping list prepared	2.381	3	0.497
Impulse purchases reduced	4.428	3	0.219
Future stationary
Search for bargains more intensely	24.754	3	0.000*
Purchase generally less but better quality	14.899	3	0.002*
An exact shopping list prepared	1.865	3	0.601
Impulse purchases reduced	3.961	3	0.266

Statistically significant differences in recommending behaviors to others across the researched countries (boldface)

Items	H Kruskal–Wallis	df	p
Compare the offer in the internet	2.471	3	0.481
Look for other reliable users’ opinions	0.725	3	0.867
Try to reuse some of your used goods or their parts to do something creative	1.949	3	0.583
Read all the info on the packaging	8.049	3	0.045*
Use your own shopping bag	10.379	3	0.016*