1. bookVolumen 85 (2021): Heft 1 (June 2021)
16 Apr 2017
2 Hefte pro Jahr
access type Uneingeschränkter Zugang

The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation

Online veröffentlicht: 08 Oct 2021
Volumen & Heft: Volumen 85 (2021) - Heft 1 (June 2021)
Seitenbereich: 107 - 126
Eingereicht: 15 Apr 2021
Akzeptiert: 30 Jul 2021
16 Apr 2017
2 Hefte pro Jahr

This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers. After conceptualization of theoretical insights on the use of cause-related marketing, while building good corporate reputation, there are presented research results from the point of view of customers on cause-related marketing to build good corporate reputation.

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