1. bookVolumen 85 (2021): Edición 1 (June 2021)
Detalles de la revista
License
Formato
Revista
eISSN
2335-8750
Primera edición
16 Apr 2017
Calendario de la edición
2 veces al año
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Inglés
access type Acceso abierto

The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation

Publicado en línea: 08 Oct 2021
Volumen & Edición: Volumen 85 (2021) - Edición 1 (June 2021)
Páginas: 107 - 126
Recibido: 15 Apr 2021
Aceptado: 30 Jul 2021
Detalles de la revista
License
Formato
Revista
eISSN
2335-8750
Primera edición
16 Apr 2017
Calendario de la edición
2 veces al año
Idiomas
Inglés
Abstract

This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers. After conceptualization of theoretical insights on the use of cause-related marketing, while building good corporate reputation, there are presented research results from the point of view of customers on cause-related marketing to build good corporate reputation.

Keywords

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