Produktverknüpfung bei Softwareangeboten – ökonomische Einordnung am Beispiel Microsoft
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Mar 27, 2023
About this article
Published Online: Mar 27, 2023
Page range: 211 - 216
DOI: https://doi.org/10.2478/wd-2023-0055
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© 2023 Markus Reisinger et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Microsoft has a dominant position in the software market but competes with other firms in the adjacent market of cloud computing. Microsoft is using its dominant position in the software market to gain competitive advantages in cloud computing services and discriminates against certain cloud-computing providers. This behaviour leads to higher prices and fewer choices for customers. It also reduces the incentives for innovation for competing cloud providers.