<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article discusses the subject of pupils’ attachment to the specialization and the educational institution to which they are enrolled, through the perspective of a double approach: pedagogical and marketing. In both cases, the content of the concept, its role and the means by which it can be supported are presented. At the same time, the theoretical approach is completed by a case study on educational institutions in a locality in Romania, following the way in which the marketing strategy is used to increase the degree of attachment of pupils to these institutions.</p>
</abstract>

The article discusses the subject of pupils’ attachment to the specialization and the educational institution to which they are enrolled, through the perspective of a double approach: pedagogical and marketing. In both cases, the content of the concept, its role and the means by which it can be supported are presented. At the same time, the theoretical approach is completed by a case study on educational institutions in a locality in Romania, following the way in which the marketing strategy is used to increase the degree of attachment of pupils to these institutions.

Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions

Valahian Journal of Economic Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The article discusses the subject of pupils’ attachment to the specialization and the educational institution to which they are enrolled, through the...

Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions

Published Online: May 09, 2022

Page range: 33 - 42

DOI: https://doi.org/10.2478/vjes-2022-0004

Keywords
educational marketing, loyalty, pedagogy, school attachment

© 2022 Monica Furdui et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions

Published Online: May 09, 2022

Page range: 33 - 42

DOI: https://doi.org/10.2478/vjes-2022-0004

Keywordseducational marketing, loyalty, pedagogy, school attachment

© 2022 Monica Furdui et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
educational marketing, loyalty, pedagogy, school attachment