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Organizacija
Volume 41 (2008): Issue 3 (May 2008)
Open Access
How Public Relations Impact on a Company's Effectiveness
Damjana Jerman
Damjana Jerman
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Jerman, Damjana
,
Goran Vukovič
Goran Vukovič
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Vukovič, Goran
and
Bruno Završnik
Bruno Završnik
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Završnik, Bruno
Dec 12, 2008
Organizacija
Volume 41 (2008): Issue 3 (May 2008)
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Published Online:
Dec 12, 2008
Page range:
91 - 98
DOI:
https://doi.org/10.2478/v10051-008-0010-x
Keywords
Public relations
,
Public relations function
,
Company's effectiveness
,
Public relations strategy
,
Public relations agency
This content is open access.
Jerman, Damjana
Vukovič, Goran
Završnik, Bruno
