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Organizacija
Volume 41 (2008): Issue 1 (January 2008)
Open Access
Can Marketing Resources Contribute to Company Performance?
Borut Milfelner
Borut Milfelner
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Milfelner, Borut
,
Vladimir Gabrijan
Vladimir Gabrijan
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Gabrijan, Vladimir
and
Boris Snoj
Boris Snoj
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Snoj, Boris
Oct 17, 2008
Organizacija
Volume 41 (2008): Issue 1 (January 2008)
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Published Online:
Oct 17, 2008
Page range:
3 - 13
DOI:
https://doi.org/10.2478/v10051-008-0001-y
Keywords
market orientation
,
innovation resources
,
reputational resources
,
customer related capabilities
,
distribution-based assets
,
organizational performance
This content is open access.
Milfelner, Borut
Gabrijan, Vladimir
Snoj, Boris
