“You’re too thick to change the station” – Impoliteness, insults and responses to insults on Twitter

This paper aims to propose a typology of replies to insults based on data retrieved from Twitter, which is ripe with offensive comments. The proposed typology is embedded in the theory of impoliteness, and it hinges on the notion of the perlocutionary effect. It assumes that what counts as an insult depends primarily on whether or not an utterance is evaluated as offensive by the insultee. The evaluation can be signalled behaviourally or verbally and includes expressed replies as well as so-called silent replies. The insults, regardless of the presence or absence of an insulting intention of the insulter (potential insult), that are not rendered as offensive by the target are only attempted insults, while those that are experienced as offensive amount to genuine insults. The analysis has illustrated select types of reactions and has shown that potential, attempted and genuine insults may be further divided into: in/direct insults, explicit/implicit, non-/pure, and non-/vocatives, whilst reactions can be subsumed by three overarching strategies: agreeing, attacking and rejection.