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Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

Irina Ene

Irina Ene

Bucharest University of Economic Studies,Bucharest, Romania
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Ene, Irina
  
Dec 06, 2018
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Published Online: Dec 06, 2018
Page range: 55 - 67
Received: Sep 01, 2018
Accepted: Nov 01, 2018
DOI: https://doi.org/10.2478/sues-2018-0020
Keywords
© 2018 Irina Ene, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Policy, Business Management, Financial Reporting, Group Accounting, Accounting and Balancing, Marketing, Sales, Customer Relations, Industries, Banks, Financial Service Provider, Insurers
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