Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

Publicado en línea: 06 dic 2018

Páginas: 55 - 67

Recibido: 01 sept 2018

Aceptado: 01 nov 2018

DOI: https://doi.org/10.2478/sues-2018-0020

Palabras clave

robots, consumer perception, eye-tracking analysis, artificial intelligence, innovation

© 2018 Irina Ene, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.