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Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis

Alexandra Ujică

Alexandra Ujică

Babeș-Bolyai UniversityRomania
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Ujică, Alexandra
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Raluca Băbuţ

Raluca Băbuţ

Babeș-Bolyai UniversityRomania
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Băbuţ, Raluca
  
Sep 06, 2021
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Published Online: Sep 06, 2021
Page range: 25 - 37
DOI: https://doi.org/10.2478/subboec-2021-0007
Keywords
© 2021 Alexandra Ujică et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Ujică, Alexandra
Babeș-Bolyai UniversityRomania
Băbuţ, Raluca
Babeș-Bolyai UniversityRomania
Language:
English
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3 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Marketing, Sales, Customer Relations, Business Management, other
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