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Studia Universitatis Babes-Bolyai Oeconomica
Volume 66 (2021): Issue 2 (August 2021)
Open Access
Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis
Alexandra Ujică
Alexandra Ujică
Babeș-Bolyai University
Romania
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Ujică, Alexandra
and
Raluca Băbuţ
Raluca Băbuţ
Babeș-Bolyai University
Romania
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Sciendo
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Băbuţ, Raluca
Sep 06, 2021
Studia Universitatis Babes-Bolyai Oeconomica
Volume 66 (2021): Issue 2 (August 2021)
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Published Online:
Sep 06, 2021
Page range:
25 - 37
DOI:
https://doi.org/10.2478/subboec-2021-0007
Keywords
female stereotypes
,
women portrayal
,
advertising
,
Romania
© 2021 Alexandra Ujică et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
