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Journals
Studies in Business and Economics
Volume 17 (2022): Issue 2 (August 2022)
Open Access
Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market
Hatice Dogan-Sudas
Hatice Dogan-Sudas
,
Ali Kara
Ali Kara
,
Serap Cabuk
Serap Cabuk
and
Kadir Kaya
Kadir Kaya
| Oct 08, 2022
Studies in Business and Economics
Volume 17 (2022): Issue 2 (August 2022)
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Published Online:
Oct 08, 2022
Page range:
90 - 107
DOI:
https://doi.org/10.2478/sbe-2022-0027
Keywords
CRM
,
social media customer relationship management (SCRM)
,
emerging market
,
firm performance
© 2022 Hatice Dogan-Sudas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Hatice Dogan-Sudas
The Faculty of Economics and Administrative Sciences Cukurova University
Turkey
Ali Kara
Penn State University York Campus,
USA
Serap Cabuk
The Faculty of Economics and Administrative Sciences Cukurova University
Turkey
Kadir Kaya
Cukurova University,
Adana, Turkey