Potential and impact of advertising in the Pandemic – opportunities, effects, changes in consumer behavior

The COVID-19 pandemic has led to huge increases in media and home advertising consumption. As cities or countries have been closed or reopened, depending on the evolution of the pandemic, consumer safety and convenience have become decisive factors in selling products. While many brands have narrowed their campaigns, others have adapted to these times, capitalizing on their home audience by carefully planning each campaign. Brands have understood that they need to send messages that convey security and trust to customers..