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SAECULUM
Volume 50 (2020): Issue 2 (December 2020)
Open Access
Potential and impact of advertising in the Pandemic – opportunities, effects, changes in consumer behavior
Ioana-Adela Curta
Ioana-Adela Curta
Universitatea „Lucian Blaga” din Sibiu
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Curta, Ioana-Adela
Dec 28, 2020
SAECULUM
Volume 50 (2020): Issue 2 (December 2020)
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Published Online:
Dec 28, 2020
Page range:
62 - 69
DOI:
https://doi.org/10.2478/saec-2020-0018
Keywords
Advertising
,
COVID-19 Pandemic
,
online transformation
,
Consumer habits
© 2020 Ioana-Adela Curta, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
