<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Despite the fact that university students have significant potential to influence the future state of the environment, few academic researchers have focused on environmental behaviour among university students in less developed and developing countries. In the extant literature, there is a need to assess the significance of value behaviour norm theory in different ‘private-sphere’ or ‘daily life’ human behaviours. This paper aimed to assess a possible chain effect between individual values, environmental consciousness and personal norms to promote private sphere Pro-Environmental behaviour among university students. (<italic>N</italic> = 267). Multiple regression analysis results revealed that Altruistic Values (AV), Egoistic Values (EGV), New Ecological Paradigm (NEP), and Ascription of Responsibility (AR) significantly predicted Pro-Environmental Behaviour (PEB). However, Biospheric Values (BV), Awareness of Consequences (AC), and Personal Norm (PPN) do not significantly predict Pro-Environmental Behaviour (PEB). The Value Behaviour Norm Theory (VBN) model explained a significant amount of variance (65.6 %) in predicting Private Sphere Pro-Environmental Behaviour in University Students. Results indicate that University students may benefit from awareness programs on the VBN model which may improve their Pro-Environmental behaviour.</p>
</abstract>

Despite the fact that university students have significant potential to influence the future state of the environment, few academic researchers have focused on environmental behaviour among university students in less developed and developing countries. In the extant literature, there is a need to assess the significance of value behaviour norm theory in different ‘private-sphere’ or ‘daily life’ human behaviours. This paper aimed to assess a possible chain effect between individual values, environmental consciousness and personal norms to promote private sphere Pro-Environmental behaviour among university students. (N = 267). Multiple regression analysis results revealed that Altruistic Values (AV), Egoistic Values (EGV), New Ecological Paradigm (NEP), and Ascription of Responsibility (AR) significantly predicted Pro-Environmental Behaviour (PEB). However, Biospheric Values (BV), Awareness of Consequences (AC), and Personal Norm (PPN) do not significantly predict Pro-Environmental Behaviour (PEB). The Value Behaviour Norm Theory (VBN) model explained a significant amount of variance (65.6 %) in predicting Private Sphere Pro-Environmental Behaviour in University Students. Results indicate that University students may benefit from awareness programs on the VBN model which may improve their Pro-Environmental behaviour.

Value Behaviour Norm Theory Approach to Predict Private Sphere Pro-Environmental Behaviour among University Students

Environmental and Climate Technologies

This work is licensed under the Creative Commons Attribution 4.0 International License.

Despite the fact that university students have significant potential to influence the future state of the environment, few academic researchers have focused on...

Value Behaviour Norm Theory Approach to Predict Private Sphere Pro-Environmental Behaviour among University Students

Published Online: Apr 16, 2023

Page range: 164 - 176

Received: Apr 20, 2022

Accepted: Mar 10, 2023

DOI: https://doi.org/10.2478/rtuect-2023-0013

Keywords
Altruistic values, biospheric values, egoistic values, environmental behaviour

© 2023 Bhavana Arya et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Value Behaviour Norm Theory Approach to Predict Private Sphere Pro-Environmental Behaviour among University Students

Published Online: Apr 16, 2023

Page range: 164 - 176

Received: Apr 20, 2022

Accepted: Mar 10, 2023

DOI: https://doi.org/10.2478/rtuect-2023-0013

KeywordsAltruistic values, biospheric values, egoistic values, environmental behaviour

© 2023 Bhavana Arya et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Altruistic values, biospheric values, egoistic values, environmental behaviour