The Power of Language in the Romanian Political Discourse

The impact of communication upon political activities is inevitable, regardless whether we refer to socialization, participation, the establishment of an agenda, mobilization or negotiation. Every political activity is influenced by communication inasmuch as almost all such manifestations involve the use of a form of communication. The assertion of a moral and professional authority’s competence and credibility is increasingly rivaled by media credibility or by the charisma, whose importance is admitted by journalists and image counselors. Thus, it is by means of their aggressive discourse that most of the Romanian political leaders have built up this ‘charisma’. In a period of crisis and shortcomings, who could wish to see faded characters, deprived of personality, on television? In Romania, not revolting against ‘someone’ and not opposing them are equivalent to being unaware of the people’s sufferance and, therefore, one cannot be a good leader.