<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Permanent communication between bidders and consumers, who are usually spatially and temporarily separated, is a necessity, because prompt and correct information stimulates demand, directs it towards certain products and influences rational consumption, causes changes in the mentalities and attitudes of potential buyers, which will be reflected in the increase in the volume of sold goods and implicitely of the profit, as the sole purpose of the producer. The marketing communication system is the general framework in which promotion takes the form of the promotional mix, based on the four promotional tools: advertising, personal sales, promotion sales and public relations, aimed at presenting the organization, its products and services, at raising awareness of potential customers, and of course, at increasing sales to get more profit.</p></abstract>

Permanent communication between bidders and consumers, who are usually spatially and temporarily separated, is a necessity, because prompt and correct information stimulates demand, directs it towards certain products and influences rational consumption, causes changes in the mentalities and attitudes of potential buyers, which will be reflected in the increase in the volume of sold goods and implicitely of the profit, as the sole purpose of the producer. The marketing communication system is the general framework in which promotion takes the form of the promotional mix, based on the four promotional tools: advertising, personal sales, promotion sales and public relations, aimed at presenting the organization, its products and services, at raising awareness of potential customers, and of course, at increasing sales to get more profit.

Promotion as a form of Communication of the Marketing Strategy

”Nicolae Bălcescu” Land Forces Academy

Land Forces Academy Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Promotion as a form of Communication of the Marketing Strategy"}

Permanent communication between bidders and consumers, who are usually spatially and temporarily separated, is a necessity, because prompt and correct...

Promotion as a form of Communication of the Marketing Strategy

Published Online: Feb 01, 2019

Page range: 268 - 274

DOI: https://doi.org/10.2478/raft-2018-0033

Keywords
promotion, communication, organization, marketing strategy

© 2018 Mihai-Bogdan Alexandrescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Promotion as a form of Communication of the Marketing Strategy

Published Online: Feb 01, 2019

Page range: 268 - 274

DOI: https://doi.org/10.2478/raft-2018-0033

Keywordspromotion, communication, organization, marketing strategy

© 2018 Mihai-Bogdan Alexandrescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
promotion, communication, organization, marketing strategy