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Journals
Land Forces Academy Review
Volume 23 (2018): Issue 4 (December 2018)
Open Access
Promotion as a form of Communication of the Marketing Strategy
Mihai-Bogdan Alexandrescu
Mihai-Bogdan Alexandrescu
Braşov, Romania
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Alexandrescu, Mihai-Bogdan
and
Marius Milandru
Marius Milandru
”Nicolae Bălcescu” Land Forces Academy
Sibiu, Romania
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Milandru, Marius
Feb 01, 2019
Land Forces Academy Review
Volume 23 (2018): Issue 4 (December 2018)
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Published Online:
Feb 01, 2019
Page range:
268 - 274
DOI:
https://doi.org/10.2478/raft-2018-0033
Keywords
promotion
,
communication
,
organization
,
marketing strategy
© 2018 Mihai-Bogdan Alexandrescu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.