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Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison

Mariana Arsene

Mariana Arsene

National University of Science and Technology Politehnica BucharestRomania
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Arsene, Mariana
, 
Dana Corina Deselnicu

Dana Corina Deselnicu

National University of Science and Technology Politehnica BucharestRomania
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Deselnicu, Dana Corina
, 
Sorin Arsene

Sorin Arsene

National University of Science and Technology Politehnica BucharestRomania
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Arsene, Sorin
 and 
Ramona Bulboaca

Ramona Bulboaca

National University of Science and Technology Politehnica BucharestRomania
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Bulboaca, Ramona
  
Jul 24, 2025
Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison's Cover Image
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Published Online: Jul 24, 2025
Page range: 4848 - 4859
DOI: https://doi.org/10.2478/picbe-2025-0369
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© 2025 Mariana Arsene et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
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1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
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