Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison

Publicado en línea: 24 jul 2025

Páginas: 4848 - 4859

DOI: https://doi.org/10.2478/picbe-2025-0369

Palabras clave

Multichannel Marketing, Pharmaceutical industry, COVID-19, Marketing, Healthcare professionals (HCPs)

© 2025 Mariana Arsene et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.