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Approbation of a Model for Measuring the Value of the Internal Brand in Companies from the Garment Industry in Bulgaria

Irena Kenarova-Pencheva

Irena Kenarova-Pencheva

University of Ruse “Angel Kanchev“Bulgaria
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Kenarova-Pencheva, Irena
 and 
Petar Penchev

Petar Penchev

University of Ruse “Angel Kanchev“Bulgaria
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Penchev, Petar
  
Jul 24, 2025
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Published Online: Jul 24, 2025
Page range: 4750 - 4765
DOI: https://doi.org/10.2478/picbe-2025-0362
Keywords
© 2025 Irena Kenarova-Pencheva et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
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