Approbation of a Model for Measuring the Value of the Internal Brand in Companies from the Garment Industry in Bulgaria

Publié en ligne: 24 juil. 2025

Pages: 4750 - 4765

DOI: https://doi.org/10.2478/picbe-2025-0362

Mots clés

internal brand, brand value, brand equity, determinants, garment industry

© 2025 Irena Kenarova-Pencheva et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.