Digital Frontiers: Assessing the Influence and Ethical Challenges of AI in Online Marketing
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Aug 12, 2024
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Published Online: Aug 12, 2024
Page range: 3699 - 3710
DOI: https://doi.org/10.2478/picbe-2024-0300
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© 2024 Giulia-Elena Zaharia et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zaharia, Giulia-Elena
The Bucharest University of Economics StudiesBucharest, Romania
Apostol, Ingrid Georgeta
The Bucharest University of Economics StudiesBucharest, Romania
Savin, Petre Sorin
The Bucharest University of Economics StudiesBucharest, Romania
Tanase, Ionut
The Bucharest University of Economics StudiesBucharest, Romania