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Journals
Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
Open Access
Digital Frontiers: Assessing the Influence and Ethical Challenges of AI in Online Marketing
Giulia-Elena Zaharia
Giulia-Elena Zaharia
The Bucharest University of Economics Studies
Bucharest, Romania
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Zaharia, Giulia-Elena
,
Ingrid Georgeta Apostol
Ingrid Georgeta Apostol
The Bucharest University of Economics Studies
Bucharest, Romania
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Apostol, Ingrid Georgeta
,
Petre Sorin Savin
Petre Sorin Savin
The Bucharest University of Economics Studies
Bucharest, Romania
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Savin, Petre Sorin
and
Ionut Tanase
Ionut Tanase
The Bucharest University of Economics Studies
Bucharest, Romania
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Tanase, Ionut
Aug 12, 2024
Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
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Published Online:
Aug 12, 2024
Page range:
3699 - 3710
DOI:
https://doi.org/10.2478/picbe-2024-0300
Keywords
AI
,
marketing
,
consumer behavior
,
ethical issues
,
security
,
ChatGPT
© 2024 Giulia-Elena Zaharia et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
