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Proceedings of the International Conference on Business Excellence
Volume 15 (2021): Issue 1 (December 2021)
Open Access
The impact of WOM on the acceptance of mobile banking
Giorgi Zarnadze
Giorgi Zarnadze
Tomas Bata University
Zlin,
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Zarnadze, Giorgi
and
Inês Veiga Pereira
Inês Veiga Pereira
Polytechnic of Porto
Porto, Portugal
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Pereira, Inês Veiga
Dec 31, 2021
Proceedings of the International Conference on Business Excellence
Volume 15 (2021): Issue 1 (December 2021)
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Published Online:
Dec 31, 2021
Page range:
377 - 391
DOI:
https://doi.org/10.2478/picbe-2021-0035
Keywords
WOM
,
Mobile Banking
,
TAM
,
developing countries
© 2021 Giorgi Zarnadze et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
