1. bookVolume 15 (2021): Issue 1 (December 2021)
Conference Details
License
Format
Conference
eISSN
2558-9652
First Published
15 Dec 2017
Publication timeframe
1 time per year
Languages
English
access type Open Access

Online - education on YouTube before and after COVID 19. An example study on “Fun Science Romania”

Published Online: 31 Dec 2021
Volume & Issue: Volume 15 (2021) - Issue 1 (December 2021)
Page range: 364 - 376
Conference Details
License
Format
Conference
eISSN
2558-9652
First Published
15 Dec 2017
Publication timeframe
1 time per year
Languages
English
Abstract

The article aims to analyze how the public interest of an educational franchise has evolved and how it has been influenced by the pandemic. It compares the evolution of the traffic on the franchise’s YouTube channel, Profesorii Trasniti (Nutty Scientists), from two periods of time, “pre” and “post” pandemic, March 2020 being the calendar date taken as a benchmark.

The research methodology includes both a secondary analysis (based on articles published in the literature on topics such as: digitization, education in the virtual environment, social media as a tool in the equation) and a statistical measure of the difference between the proportions of the number of comments on published videos on the YouTube channel “Profesorii Trasniti” (Nutty Scientists) of the Fun Science Romania franchise, “pre” and “post” pandemic based on the data provided by the YouTube Analytics platform.

The questions that arise from this study are:

To what extent has the social media engagement of the “post” pandemic audience on the YouTube channel Profesorii Trasniti (Nutty Scientists) of the Fun Science Romania franchise increased in terms of its educational content?

To what extent has the interest in a strong educational content increased on YouTube compared to the one focused more on entertainment in the pandemic context caused by COVID 19?

Keywords

Adams, P. C. (2018). Geographies of media and communication III: Academic communications and the digital communication environment. (SAGE, Ed.) Progress in Human Geography, 1-10, doi:10.1177/0309132518763849.10.1177/0309132518763849 Search in Google Scholar

Balakrishnan, J., & Griffiths, M. D. (2017). Social media addiction: What is the role of content in YouTube? Journal of Behavioral Addictions, 6(3), 364-377, doi:10.1556/2006.6.2017.058.10.1556/2006.6.2017.058570073228914072 Search in Google Scholar

Balula, A.; Vasconcelos, S.; Moreira, A. (2019, November 2). DEVELOPING ACADEMIC SKILLS IN BLENDED ENVIRONMENTS. THE JOURNAL OF TEACHING ENGLISH FOR SPECIFIC AND ACADEMIC PURPOSES, 7(3), 303-309, Retrieved from https://doi.org/10.22190/JTESAP1903303B.10.22190/JTESAP1903303B Search in Google Scholar

Barak M.; Ziv S. (2013). Wandering: a Web-based platform for the creation of location-based interactive learning objects. Com Educ, 62, 159-170.10.1016/j.compedu.2012.10.015 Search in Google Scholar

Barak, M. (2013, March 22). Closing the Gap Between Attitudes and Perceptions About ICT-Enhanced Learning Among Pre-service STEM Teachers. (S. S. Media, Ed.) Journal of Science Education and Technology volume, 23, 1-14, doi:10.1007/s10956-013-9446-8.10.1007/s10956-013-9446-8 Search in Google Scholar

Brun, M.; Hinostroza, J. E. (2014, April 12). Learning to become a teacher in the 21st century: ICT integration in Initial Teacher Education in Chile. Educational Technology & Society, 17(3), 222-238. Search in Google Scholar

Bullock, S. M. (2013). Using digital technologies to support self-directed learning for preservice teacher education. The Curriculum Journal, 103-120.10.1080/09585176.2012.744695 Search in Google Scholar

Demirkan, Ö. (2019, April 18). Pre-service Teachers’ Views about Digital Teaching Materials. Educational Policy Analysis and Strategic Research, 14(1), 40-60, doi:10.29329/epasr.2019.186.3.10.29329/epasr.2019.186.3 Search in Google Scholar

Dușa, A. (2014). Elemente de analiză comparativă. București: Tritonic. doi:ISBN 978-606-749-004-6. Search in Google Scholar

Effing, R. (2013). SOCIAL MEDIA STRATEGY DESIGN. The 2nd Scientific Conference Information Science In an Age of Change. Enschede, The Netherlands. Retrieved from https://www.researchgate.net/publication/242334919_Social_Media_Strategy_Design. Search in Google Scholar

Efron, B., & Tibshirani, R. J. (1993). An Introduction to the Bootstrap. (B. Raton, Ed.) Chapter 16.10.1007/978-1-4899-4541-9 Search in Google Scholar

European Commission. (2018, January 17). Digital Education Action Plan. Brussels: COM. Search in Google Scholar

Harrison, J. J. (2020). RSelenium: R Bindings for ‘Selenium WebDriver’. Retrieved January 09, 2021, from https://cran.r-project.org/web/packages/RSelenium/index.html. Search in Google Scholar

Ismail, I.; Elihami, E.; Mustakim, M. (2019, April 30). Students’ perceptions of the benefits of mobile polling technology in teaching and learning in college: Implications of student’ participation and academic performance, Jurnal Pendidikan Progresif, 9(1), 89-104. doi:10.23960/jpp.v9.i2.201912. Search in Google Scholar

Kuboja, J. M. (2019, May 22). Revamping students’ academic performance through the use of information and communication technology in teaching and learning activities: Correlating variables, International Journal of Educational Policy Research and Review, 6(3), 46-53, doi:10.15739/IJEPRR.19.007. Search in Google Scholar

Lemon, N.; Garvis, S. (2015, August 03). Pre-service teacher self-efficacy in digital technology. (Reutledge, Ed.) Teachers and Teaching, 1-22, doi:10.1080/13540602.2015.1058594.10.1080/13540602.2015.1058594 Search in Google Scholar

Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda, Journal of the Academy of Marketing Science, 49, 51-70, doi:https://doi.org/10.1007/s11747-020-00733-3.10.1007/s11747-020-00733-3 Search in Google Scholar

Littlejohn, Ch.; Hunter, J. (2017). Messy or not: the role of education institutions in leading successful applications of digital technology in teaching and learning. (AEL, Ed.) Teaching, 38(3), 62-65. Search in Google Scholar

Mueller-Herbst, J. M., Xenos, M. A., Scheufele, D. A., & Brossard, D. (2020). Saw It on Facebook: The Role of Social Media in Facilitating Science Issue Awareness. (Sage, Ed.) Social Media + Society, 6(2), doi:10.1177/2056305120930412.10.1177/2056305120930412 Search in Google Scholar

Pinner, D.; Rogers, M.; Samandari, H. (2020). Addressing climate change in a post - pandemic world. McKinsey Quarterly. Retrieved from https://www.mckinsey.com/business-functions/sustainability/our-insights/addressing-climate-change-in-a-post-pandemic-world#. Search in Google Scholar

Podorova, A. et. al. (2019). An important, but neglected aspect of learning assistance in higher education: Exploring the digital learning capacity of academic language and learning practitioners, Journal of University Teaching & Learning Practice, 16(4), 1-21. Retrieved from https://ro.uow.edu.au/jutlp. Search in Google Scholar

R Project Foundation. (2021). R – stats package. Retrieved January 05, from https://www.r-project.org/. Search in Google Scholar

Rama Devi, V. N. et. al. (2019, May 08). Significance of digital technologies in teaching and learning: a case study on finishing school, griet, Proceedings of International Conference on Digital Pedagogies (ICDP) 2019, 1-10.10.2139/ssrn.3377600 Search in Google Scholar

Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case Study Method: A Step-by-Step Guide for Business Researchers, International Journal of Qualitative Methods(18), 1-13, doi:10.1177/1609406919862424.10.1177/1609406919862424 Search in Google Scholar

Schleicher, A. (2019). PISA 2018, Insides and Interpretations. OECD. Search in Google Scholar

Tømte, C. E., Fossland, T., Aamodt, P. O., Degn, L. (2019, May 06). Digitalisation in higher education: mapping institutional approaches for teaching and learning. (T. &. Group, Ed.) Quality in Higher Education, 25:1, 98-114,doi:10.1080/13538322.2019.1603611.10.1080/13538322.2019.1603611 Search in Google Scholar

Voorveld, H. A., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. (Routledge, Ed.), Journal of Advertising, 47(1), 38-54, doi:10.1080/00913367.2017. 1405754. Search in Google Scholar

Wankel, C. (2009). Management education using social media. Organization Management Journal, 1-12, doi:10.1057/omj.2009.34 · Source: OAI.10.1057/omj.2009.34 Search in Google Scholar

youtube.com. (2021, February 02). Profesorii Trăsniți (2021), [Adresa:. Bucharest, Romania. Retrieved from https://www.youtube.com/watch?v=GvZwbXYf00g&list=PLNMBz7Gabmug7z0MNRXaKFiz8yp02v8ej. Search in Google Scholar

Zawakcki-Richter, O.; Latchem, C. (2018). Exploring four decades of research in computers and education. Computers & Education, 136-152.10.1016/j.compedu.2018.04.001 Search in Google Scholar

Zimmermann, D., Noll, C., Gräßer, L., Hugger, K.-U., Braun, L. M., Nowak, T., & Kaspar, K. (2020). Influencers on YouTube: a quantitative study on young people’s use and perception of videos about political and societal topics. Current Psychology. doi:10.1007/s12144-020-01164-7.10.1007/s12144-020-01164-7 Search in Google Scholar

Recommended articles from Trend MD

Plan your remote conference with Sciendo