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Journals
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
Open Access
Game mechanics and aesthetics differences for tangible and intangible goods provided via social media
Fortesa Haziri
Fortesa Haziri
Tomas Bata University
Zlin,
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Haziri, Fortesa
,
Miloslava Chovancová
Miloslava Chovancová
Tomas Bata University
Zlin,
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Chovancová, Miloslava
and
Faton Fetahu
Faton Fetahu
University “Hasan Prishtina”
Prishtinë,
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Fetahu, Faton
Nov 29, 2019
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
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Published Online:
Nov 29, 2019
Page range:
772 - 783
DOI:
https://doi.org/10.2478/picbe-2019-0068
Keywords
aesthetics
,
game mechanics
,
online buying behaviour
,
products
,
services
,
social media
,
user behaviour
© 2019 Fortesa Haziri et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
