Does “We” Matter for Esports Fans? Analyzing the Mediating Effects of the Sense of Fan Community on Team Identification and Fandom Behaviors

Published Online: Dec 30, 2022

Page range: 65 - 76

Received: Sep 24, 2022

Accepted: Dec 14, 2022

DOI: https://doi.org/10.2478/pcssr-2022-0024

Keywords

Esports fandom, team identification, sense of fan community, fandom behaviors, consumer behaviors

© 2022 Kibaek Kim, et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.