Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions

Published Online: Oct 17, 2018

Page range: 53 - 61

Received: Feb 22, 2018

Accepted: Apr 10, 2018

DOI: https://doi.org/10.2478/pcssr-2018-0020

Keywords

athlete brand, athlete brand extension, human brands, sport marketing

© 2018 Syed Ali Hasaan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.