Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions

Publié en ligne: 17 oct. 2018

Pages: 53 - 61

Reçu: 22 févr. 2018

Accepté: 10 avr. 2018

DOI: https://doi.org/10.2478/pcssr-2018-0020

Mots clés

athlete brand, athlete brand extension, human brands, sport marketing

© 2018 Syed Ali Hasaan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.