<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This article investigates why and how women use independent podcasting and social media platforms to challenge norms afflicting their own personal lives. Extending previous studies of independent podcasting as a tool of empowerment, this article analyses semi-structured interviews with the hosts of two podcasts: the mental health and personal journals podcast <italic>A Seat at The Table</italic> and the parenting podcast <italic>Our Different Family</italic> [<italic>Vores Anderledes Familie</italic>]. The podcasts are norm-challenging but, at the same time, illustrative of a gendered podcasting sphere in which women primarily podcast about what has traditionally been considered female domains, such as mental health, personal journals, and parenting. The study finds that podcasting’s lack of visuals and unrestricted, conversational format allow for creating and distributing in-depth realisations about personal norm-challenging issues. Simultaneously, it finds that the participatory affordances of social media platforms are essential for receiving feedback, content ideas, and emotional support from like-minded listeners when the podcasters challenge oppressive norms.</p>
</abstract>

This article investigates why and how women use independent podcasting and social media platforms to challenge norms afflicting their own personal lives. Extending previous studies of independent podcasting as a tool of empowerment, this article analyses semi-structured interviews with the hosts of two podcasts: the mental health and personal journals podcast A Seat at The Table and the parenting podcast Our Different Family [Vores Anderledes Familie]. The podcasts are norm-challenging but, at the same time, illustrative of a gendered podcasting sphere in which women primarily podcast about what has traditionally been considered female domains, such as mental health, personal journals, and parenting. The study finds that podcasting’s lack of visuals and unrestricted, conversational format allow for creating and distributing in-depth realisations about personal norm-challenging issues. Simultaneously, it finds that the participatory affordances of social media platforms are essential for receiving feedback, content ideas, and emotional support from like-minded listeners when the podcasters challenge oppressive norms.

Podcasting about yourself and challenging norms: An investigation of independent women podcasters in Denmark

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article investigates why and how women use independent podcasting and social media platforms to challenge norms afflicting their own personal lives....

Podcasting about yourself and challenging norms: An investigation of independent women podcasters in Denmark

Published Online: Apr 11, 2022

Page range: 94 - 110

DOI: https://doi.org/10.2478/nor-2022-0006

Keywords
independent podcasters, women’s voices, podcast production, oral-aural media, listener communities, social media

© 2022 Freja Sørine Adler Berg, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Podcasting about yourself and challenging norms: An investigation of independent women podcasters in Denmark

Published Online: Apr 11, 2022

Page range: 94 - 110

DOI: https://doi.org/10.2478/nor-2022-0006

Keywordsindependent podcasters, women’s voices, podcast production, oral-aural media, listener communities, social media

© 2022 Freja Sørine Adler Berg, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Keywords
independent podcasters, women’s voices, podcast production, oral-aural media, listener communities, social media