Reframing masculinity: Male beauty influencers, hybridity, and the digital Pakistani diaspora
RAUHA SALAM-SALMAOUI
Department of Language and Communication Studies, University of JyväskyläFinland
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, SHAJEE HASSAN
Department of Communication Studies, University of SargodhaPakistan
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and SHAZRAH SALAM
Department of English, Bahauddin Zakariya UniversityPakistan
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May 19, 2025
About this article
Published Online: May 19, 2025
Page range: 130 - 149
DOI: https://doi.org/10.2478/njms-2025-0008
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© 2025 RAUHA SALAM-SALMAOUI et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
SALAM-SALMAOUI, RAUHA
Department of Language and Communication Studies, University of JyväskyläFinland
HASSAN, SHAJEE
Department of Communication Studies, University of SargodhaPakistan
SALAM, SHAZRAH
Department of English, Bahauddin Zakariya UniversityPakistan