Open Access

Reframing masculinity: Male beauty influencers, hybridity, and the digital Pakistani diaspora

RAUHA SALAM-SALMAOUI

RAUHA SALAM-SALMAOUI

Department of Language and Communication Studies, University of JyväskyläFinland
Orcid profile
Search for this author on
Sciendo|Google Scholar
SALAM-SALMAOUI, RAUHA
, 
SHAJEE HASSAN

SHAJEE HASSAN

Department of Communication Studies, University of SargodhaPakistan
Orcid profile
Search for this author on
Sciendo|Google Scholar
HASSAN, SHAJEE
 and 
SHAZRAH SALAM

SHAZRAH SALAM

Department of English, Bahauddin Zakariya UniversityPakistan
Orcid profile
Search for this author on
Sciendo|Google Scholar
SALAM, SHAZRAH
  
May 19, 2025
Reframing masculinity: Male beauty influencers, hybridity, and the digital Pakistani diaspora's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: May 19, 2025
Page range: 130 - 149
DOI: https://doi.org/10.2478/njms-2025-0008
Keywords
© 2025 RAUHA SALAM-SALMAOUI et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication, Visual Communication
Journal RSS Feed