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Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing

Michelle Daniels

Michelle Daniels

Assistant Professor of Marketing, University of Alabama
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Daniels, Michelle
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Freeman Wu

Freeman Wu

Assistant Professor of Marketing, Vanderbilt University
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Wu, Freeman
  
Apr 19, 2025
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Published Online: Apr 19, 2025
Page range: 24 - 29
DOI: https://doi.org/10.2478/nimmir-2025-0004
Keywords
© 2025 Michelle Daniels et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

FIGURE 1

Arguments in favor of and against closing the comment section on social media Midjourney AI, prompt GCO; istockphoto
Arguments in favor of and against closing the comment section on social media Midjourney AI, prompt GCO; istockphoto
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FIGURE 2

Influencer impressions and persuasiveness as a function of comment status and the perceived reasonableness of self-protection
Influencer impressions and persuasiveness as a function of comment status and the perceived reasonableness of self-protection
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Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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