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The Next Age of Retailing: Learning from Influencers’ Strategies

Sara Rosengren

Sara Rosengren

Chaired Professor of Marketing, Center for Retailing, Stockholm School of Economics
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Rosengren, Sara
, 
Colin Campbell

Colin Campbell

Associate Professor of Marketing, Knauss School of Business, University of San Diego
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Campbell, Colin
 and 
Justine Rapp Farrell

Justine Rapp Farrell

Associate Professor of Marketing, Knauss School of Business, University of San Diego
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Rapp Farrell, Justine
  
Apr 19, 2025
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Published Online: Apr 19, 2025
Page range: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2025-0003
Keywords
© 2025 Sara Rosengren et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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