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NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
Open Access
Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers
Jenna Drenten
Jenna Drenten
Associate Professor of Marketing, Quinlan School of Business, Loyola University Chicago
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Drenten, Jenna
Apr 19, 2025
NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
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Published Online:
Apr 19, 2025
Page range:
10 - 17
DOI:
https://doi.org/10.2478/nimmir-2025-0002
Keywords
Influencer Marketing
,
Content Creators
,
Social Media Marketing
,
Chronically Online Consumers
© 2025 Jenna Drenten, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
