<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>Virtual commerce has the potential to transform the shopping experience. It is highly interactive and can create immersive experiences when consumers wear head-mounted displays. Benefits include increased telepresence, better size and proportion judgement, customizable shopping environments, highly personalized decision support and social interaction opportunities. Technological advances in VR hardware, such as improved display resolution and reduced motion sickness, contribute to a more seamless and enjoyable shopping experience. These benefits can lead to higher purchase rates. However, there are also privacy concerns due to the many ways in which data can be collected. While the future of VR shopping is difficult to predict, AR applications are already well established. Tech giants, research institutions, and startups will play a critical role in shaping the future of virtual commerce.</p>
</abstract>

Virtual commerce has the potential to transform the shopping experience. It is highly interactive and can create immersive experiences when consumers wear head-mounted displays. Benefits include increased telepresence, better size and proportion judgement, customizable shopping environments, highly personalized decision support and social interaction opportunities. Technological advances in VR hardware, such as improved display resolution and reduced motion sickness, contribute to a more seamless and enjoyable shopping experience. These benefits can lead to higher purchase rates. However, there are also privacy concerns due to the many ways in which data can be collected. While the future of VR shopping is difficult to predict, AR applications are already well established. Tech giants, research institutions, and startups will play a critical role in shaping the future of virtual commerce.

From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Virtual commerce has the potential to transform the shopping experience. It is highly interactive and can create immersive experiences when consumers wear...

From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping

Published Online: Oct 26, 2023

Page range: 10 - 17

DOI: https://doi.org/10.2478/nimmir-2023-0011

Keywords
Virtual Commerce, Virtual Consumer Experience, Virtual Shopping, Metaverse

© 2023 Jella Pfeiffer, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping

Published Online: Oct 26, 2023

Page range: 10 - 17

DOI: https://doi.org/10.2478/nimmir-2023-0011

KeywordsVirtual Commerce, Virtual Consumer Experience, Virtual Shopping, Metaverse

© 2023 Jella Pfeiffer, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
Virtual Commerce, Virtual Consumer Experience, Virtual Shopping, Metaverse