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NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
Open Access
Building a Revenue Engine – Scaling Up Sales Automation
Emma Storbacka
Emma Storbacka
and
Kaj Storbacka
Kaj Storbacka
| Oct 26, 2022
NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
MarTech and SalesTech
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Published Online:
Oct 26, 2022
Page range:
31 - 35
DOI:
https://doi.org/10.2478/nimmir-2022-0014
Keywords
Sales Automation
,
Use Case Centricity
,
Scaling Digitalization
© 2022 Emma Storbacka et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Emma Storbacka
CEO, Avaus Ltd., Stockholm
Sweden
Kaj Storbacka
Hanken Foundation Professor, Hanken School of Economics
Helsinki, Finland