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It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions

Tom van Laer

Tom van Laer

Narratology, University of SydneyAustralia
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van Laer, Tom
  
Oct 23, 2020
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Published Online: Oct 23, 2020
Page range: 46 - 51
DOI: https://doi.org/10.2478/nimmir-2020-0017
Keywords
© 2020 Tom van Laer, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
van Laer, Tom
Narratology, University of SydneyAustralia
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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