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Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers

Alexander Mafael

Alexander Mafael

Marketing Stockholm School of Economics, Center for RetailingStockholm, Sweden
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Mafael, Alexander
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Sabrina Gottschalk

Sabrina Gottschalk

Cass Business School, City, University of London
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Gottschalk, Sabrina
  
Oct 23, 2020
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Published Online: Oct 23, 2020
Page range: 41 - 45
DOI: https://doi.org/10.2478/nimmir-2020-0016
Keywords
© 2020 Alexander Mafael et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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